• overview
• store operations
• store layout
• shopper profile
• key metrics

Shoppermap monitors changes in shopper profile following range or format repositioning. We measure:-

• gender
• visitor type (single, with partner, accompanied by family, etc.)
• age (under 20 yrs, 20 to 40 yrs, 40 to 60 yrs, 60 + yrs)

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% of female shoppers split by age band (2004 to 2005)

Over a 2 year period, following changes to range assortment, the client has successfully repositioned their appeal to a younger age profile.