• overview
• store operations
• store layout
• shopper profile
• key metrics

The context for all Shoppermap services is underpinned by the capture of key trading metrics in all sample stores across the entire trading period. Trends across the estate mix are highlighted by weekly LFL comparisons between external footfall, visitor footfall, and conversion rates alongside existing chain metrics such as sales, ATV and average basket size.

Clients utilise an interactive weekly dashboard which simplifies the process of understanding measures taken from sample stores.

Interaction with the dashboard has highlighted that weaker Saturday trading performance is being driven by a sharp decline in purchaser conversion rates off increased visitor footfall. Further detailed analysis of the Saturday, from historic video, can provide additional insights on the causes of weaker performance.