testing store layout and design

Shoppermap tests new store layouts and designs prior to rollout across the chain.
We measure :-

  • shopper penetration through the store
  • shopper hotspots
  • first department visited
  • other departments visited
  • duration in store

Trial store layout single main walkway to back of store

single walkway store layout

The initial trial store layout resulted in a lack of shopper flow through to the rear of the store; 10% of visitor footfall reached the rear

Revised store layout based on trial store feedback, twin main walkways to back of store

dual walkway store layout

The revised layout, involving a twin walkway to the back of the store and re-arranging department adjacencies, dramatically increased footfall through to the rear of the store, up from 10% to 35% of visitor footfall.