Our research services
Shoppermap provides insights to operational enhancements by identifying in-store shopper activity trends within 'the retail funnel' that impact purchasing decisions.
the retail funnel
Shoppermap is an affordable and flexible solution, allowing clients to monitor the effectiveness of store operations enhancements. Using the latest digital video & software analytics, Shoppermap measures key drivers of store performance including external & visitor footfall, visitor profiling, store circulation and layout, purchase conversion rates, queuing dynamics, fitting room and till management.
Shoppermap is a new division of Retailmap, a leading retail research agency whose clients include: Debenhams, George at Asda, Marks & Spencers, Peacocks, Sainsburys.
measuring effectiveness of store operations and store capacity
A 25% up lift in Saturday peak trading conversion rate was achieved by using a different policy for managing till opening. Additional benefits included reduced queue lengths and improved shopper circulation. more details...
testing store layout & design
By replacing a single main walkway with a twin walkway, along with changes to departmental adjacencies, shopper footfall to the rear of the store increased by 35%. more details...
measuring changing shopper profile
Weak Saturday conversion rates were found to be linked to lower participation of single female visitors compared to weekdays. more details...
trends in key metrics
Visitor footfall metrics altered the perceived view that weak sales performance was related to a weak retail marketplace. Detailed analysis highlighted that the trading performance was driven by a decline in purchaser conversion rates despite increased footfall. more details...